As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand how online content performs and how users interact with a website.
In this course, I am learning the foundational skills of digital marketing: search engine optimization (SEO), content marketing, social media strategy, and analytics. I am also practicing how to use AI tools for content creation, keyword research, image generation, and data-driven decision-making. The goal is not only to understand digital marketing in theory but to apply it in a practical and measurable way.
To make the learning meaningful, I selected two companies that I am personally interested in. Throughout the semester, I will create content and analyses related to these companies. This project allows me to demonstrate my skills, contribute insights that may be useful for the companies
Schedule
This website will publish blog posts according to the schedule below. The placeholder names ‘Company A’ and ‘Company B’ will be updated with the actual company names by February 2nd.
2/2: Customer Persona for Company A
2/2: Customer Persona for Company B
3/9: Content creation with AI for company A: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation
3/30: Content creation with AI for company B: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation
4/6: Review analysis for A
4/13: Review analysis for B
4/20: Web analysis
5/4: Final report
About
I am the author of this page and I am major in Business administration with a concentration in Marketing. When I started college back in 2022 at Concordia University in Moorhead Minnesota, one of my first classes I ever took was Green Marketing. At the time I didn’t know what I wanted to major in and this class was picked for – I didn’t pick it for myself. At first, I thought it was going to be one of the most boring classes I was going to have for that semester. However, it was quite the opposite. I found myself paying attention in this class, more than my other classes (that I actually picked and was excited for.) I was super invested in the class projects and research papers, even after I left the school my professor reached out about opportunists I should pursue even outside of the school.
If you told 17 year-old me, who had just graduated high school and entered her first year of college, that I would be graduating with a Bachelors degree in Business Administration – Marketing, I think she would have laughed in your face. I hope you enjoy my website! I have also provided my email at the bottom of the page for a questions or concerns that might occur. Thank You!
(Posted: 260118)
bhsudigitalmarketingsample@gmail.com