bhsudigitalmarketingsample@gmail.com Course overview Throughout the semester our Digital Marketing course has taught given us a comprehensive introduction in the marketing world. Utilizing tools like SEO, website development, email marketing, and social media marketing to make our own website and social media post, made this course especially valuable. The overall structure of this course, with content schedules, … Read more
Key metrics introduction (Use acquisition, Page Views & Unique Page Views, Demographic details.) These metrics are important because that provide insight into many things: In this post, we will walk through each of these three areas, analyze the data using ChatGPT for deeper insights, and identify opportunities to improve performance across the board. User Acquisition: … Read more
April 13, 2026 Positive Review Analysis Review Collection To collect positive reviews, I will search Synchrony Financial on Google Maps, and use the location that has been most reviewed (Synchrony corporate campus at 777 Long Ridge Rd, Stamford, CT). I will then filter through reviews by selecting 4-star and 5-star ratings. I will gather 10-15 … Read more
Continuing to build off last blog topic, AI use in the digital marketing space, this post will be an analysis focused on how AI can evaluate customer reviews and create constructive feedback. We will be using ChatGPT in order to analyze Google Maps customer reviews by entering prompts and examining feedback. Let’s start with the … Read more
A relevant tool in today’s marketing atmosphere is the use of AI. This post will be an example of how AI can assist in marketing, and especially digital marketing. I used ChatGPT to identify a customer persona, search engine optimization, and content creation. Each section will be dedicated there own description with more detailed posts. … Read more
In today’s climate, AI is becoming very relevant in assisting with the digital marketing process. This post will be an example of how AI can be used to assist in the digital marketing world. I used ChatGPT to identify a customer persona, search engine optimization (SEO), content creation, and social media post for Menards. Let’s … Read more
Dr. Bronner’s is a personal care company known for its organic, fair-trade, and ethically sourced products. The brand operates with a strong mission centered on environmental sustainability, social responsibility, and transparency. Unlike traditional consumer goods companies, Dr. Bronner’s competes heavily on values rather than price alone. The Dr. Bronner’s Customer Persona: Eco Emma Erica Emmas … Read more
Menards is a Midwest-based home improvement retailer serving homeowners, DIY enthusiasts, and contractors. Known for its wide product selection, rebate programs, and competitive pricing, Menards caters to customers who value practicality and savings. Understanding its core customer persona helps explain why Menards’ marketing approach relies heavily on promotions, weekly ads, and project-focused messaging. The Menards … Read more
Synchrony Financial is a major U.S. consumer financial services company specializing in private-label and co-branded credit cards, installment loans, and promotional financing. Rather than operating like a traditional bank, Synchrony partners with retailers, healthcare providers, and service companies to offer financing directly at the point of sale. This business model makes understanding the customer persona … Read more